Mobile gaming has seen a major transformation in 2025, with one of the most talked-about topics being Hybrid Monetization. Instead of relying solely on ads or in-app purchases (IAPs), developers are combining multiple revenue streams to balance profits and player satisfaction.
Hybrid monetization means offering players:
In-app purchases (like skins, weapons, or energy boosts),
Rewarded ads (watching a short video to earn rewards),
Subscriptions (exclusive memberships or battle passes).
This strategy helps games make money from both paying and non-paying players, ensuring wider financial success.
While hybrid monetization is smart from a business perspective, players have voiced strong opinions:
Positive: Players like rewarded ads if they get valuable bonuses without spending real money.
Negative: Some feel overwhelmed with constant promotions, ads, and subscription offers, making games feel more commercial and less fun.
More accessible games: Free players can still access premium content.
Higher competition: Developers are pressured to find the perfect balance, or risk losing players to simpler, less aggressive games.
New ethical debates: How far should monetization go without harming the player experience?
Developers will need to prioritize player trust and fairness.
"Player-first monetization" models are gaining traction, focusing on rewarding loyalty rather than exploiting it.
Games that find the perfect balance are expected to dominate the charts.